About Us

SoShe is partner-inclusive, digital health & wellness for pregnancy, birth, and the years postpartum that complements the care of a provider. SoShe is evidence-based, outcomes-driven, and cost-effective. We believe so much in our offering that we're in the planning stages of a clinical trial to demonstrate our impact.
#SoSheCanThrive

SoShe gives women & families the support they need to thrive. 

#SoWeAllThrive

What We Stand For

We believe that new parents are uniquely motivated to take ownership of their health and wellness, and given the right information, tools, and support, they can achieve that.

We believe that health care is decades behind in the digital revolution, and that telemedicine barely scratches the surface of digital health. We believe that knowledge is power, that preparation matters (aka "preventive care"), and that essential pieces of wisdom sitting in the heads of experts can be productized and democratized.

​We believe that human support is central and essential, but it's not always people's preferred first step when challenges arise. We believe that tech-first, data-rich interventions are best positioned to leverage deep learning to personalize experiences, and to optimize impact. We believe that consumer choices can change how health care is delivered.

Since day one, we've been giving SoShe away for free to people who can't afford to pay, and partnering with community-based organizations to reach underserved communities through our Access For All Program. 

We envision a world with greater health equity and inclusivity, and broad access to the tools and support new parents need to adjust, recover, and thrive. 

There's a quote about doulas that goes, "If a doula were a drug, it would be unethical not to use it." Our goal is to one day say the same about SoShe.

How We Got Here

We're a team of tech geeks, birth pros, baby whisperers, and boss moms, and we're passionate about getting women & families the support they need to thrive.

​We're paying it forward because we've experienced the pain of being under-prepared, misinformed, and under-supported. And we've also been blessed to experience great care, real confidence, and growing our families in a way that felt healthy, connected, and exactly as it should be.

SoShe was founded by Shannon Field, a mom of three with 20+ years of experience as a Product Leader turned General Manager (GM). She's led tech-focused teams at brands like Disney, Pinterest, and Trulia, as well as numerous early stage startups including digital health. Shannon was the first Head of Product & Marketing at Virta Health, an online program for people with Type 2 Diabetes with paradigm shifting clinical outcomes data and best-in-class user experience ratings (NPS). 

Shannon met Jenn D'Jamoos and Naima Beckles at a conference, connected with Kaitlyn Jain through a friend and mentor, and lucked upon an intro to Emma McCarthy fresh out of grad school. Friend-of-friend introductions to Shahla and Sam helped bring the tech vision to life. Since then, even more friends, connections, and former-strangers have joined Team SoShe, and we continue to build, learn, and grow together.

Meet Our Team

​[Coming soon!]

A Win-Win
Imagine this: maternal health care not only offers the experience and support that new parents want, but also the results that providers, payers, and employers want.

Imagine fewer:
Unnecessary interventions
Avoidable complications
Deaths and near deaths
Pre-term births
NICU stays and days


Imagine more:
Physical healing
Emotional well-being
Breastfeeding success
Happy households (and sex)
Healthy families
New parents retained/rising in the workforce

T H E   C U R R E N T   S T A T E

Maternal health in the U.S. has been called "a public health crisis."

[ Amer. Journal of Public Health, 2020 ]

#57
The U.S. ranks last amongst developed countries in maternal mortality (number 57 overall) and the death rate has been rising. Read more

3-18x
Racial disparities show black women are 3-18x more likely to die around pregnancy, birth, and postpartum. Read more

33%
Have a traumatic birth, which affects partners too, and can lead to postpartum mental health issues and fear of future pregnancies. Read more

20-40%
Have postpartum depression or anxiety, often undiagnosed and untreated, adding $14B+ of avoidable costs per year. Read more

25-50%
Have physical complications 1-2+ years post-birth, including hip or back pain, incontinence, and painful sex. Read more

40%
Have zero post-birth follow-up appointments with a medical provider, and many covered by Medicaid lose coverage 60 days after giving birth. Read more

43%
Of highly qualified new moms leave the workforce. Read more

In December 2021, the White House issued a nationwide "call to action to reduce maternal mortality and morbidity."

[ The White House Briefing Room, Dec. 2021 ]

SoShe Access For All Program

We've partnered with community-based organizations in New York, New Jersey, Michigan, Indiana, Texas, and Kentucky to provide childbirth prep to underserved families.​​ And we're only just getting started.
Apply For Free Access

L E T ' S   D O   T H I S .

Together, we can better support new families.
Copyright 2022
#SoSheCanThrive